KM Chicago

KM Chicago June General Meeting

Tuesday, June 17th, 2014*
8:30 to 10:30 AM

Big Marketing: How “Big Data” is Changing Our Strategies
Panel Discussion

In cooperation with

 At: Civic Opera Building

20 N. Wacker Drive, 15th, Chicago, IL 60606

This event is free of charge for ITA Members and $10 for Non-ITA Members

* Note: This meeting unfortunately cannot be transmitted over WebEx or Teleconference Bridge

KM professionals recognize the intrinsic linkage between data and knowledge.  The growing fascination with Big Data naturally raises data management questions. More importantly, for KM practitioners, how do functional parts of an organization turn Big Data into meaningful information, and eventually actionable knowledge?  This month we are linking up with the Illinois Technology Association to learn how marketers find meaning in key Big Data metrics and insights, as well as their approach to coordinating and collaborating internally and externally to sow and reap greater value. 

Join us for an early morning panel along with the members of ITA in the new TechNexus space in the Civic Opera building.

Panelists:

·         Phil Corbett, Senior Director of Corporate Marketing, Leapfrog Online
·         Steve Griffiths, VP Marketing & Product Strategy, Ifbyphone, Inc.
·         Justin Waite, Director of Emerging Technology, Salesforce.com
·         Tracey Wiedmeyer, CTO, In Context Solutions
·         Moderator: Jonathan Salem Baskin, Managing Director + Catalyst, TechNexus

Link to ITA’s panel discussion invitation